Ensuring 25% Faster Release Cycles for a Global Leader in Consumer Insights & Brand Activation
Discover how QASmartz improved the quality, release velocity, and overall user experience for a multi-module consumer activation platform used by global brands and research teams to manage their end-to-end market research workflows.
Industry
Consumer Insights, Brand Activation
Location
Global
Deliverables
Functional, Integration, & Regression Testing, UI/UX Validation, Agile CollaborationClient Overview
The client is a global leader in consumer insights and brand activation. Their digital platform streamlines the full life cycle of market research projects by helping teams manage proposals, track progress, align stakeholders, and centralize research deliverables.
Business Challenges
The complexity brought in by multi-market research workflows, ever-evolving stakeholder needs,
and design-heavy user expectations brought in a host of QA challenges:
and design-heavy user expectations brought in a host of QA challenges:
Frequent Changes in Requirements
Continuous improvements on the platform resulted in regular updates to test coverage, acceptance criteria, and regression scope.
Poor Test Documentation Structure
Initial phases didn’t have any systematic test cases, execution records, & traceability mapping that could enable the quantification of coverage.
Complexity of Integration across Modules
The platform should allow for seamless end-to-end interaction among modules, such as proposal, project tracker, dashboard, and reports.
Inconsistencies in UI/UX
As it was client-facing, any discrepancy in layout or problem with interactions hurt the user experience and stakeholder trust.
Our Quality Assurance Solutions
QASmartz built a comprehensive, extensible testing ecosystem matching evolving requirements for this complex research management platform. Major solutions included:
Manual Functional Testing
Validated workflows across proposals, milestones, dashboards, and project tracking for seamless integrations between modules.
Structured Test Management
Designed and developed reusable test cases, mapped them to user stories, and executed test cycles on a sprint-by-sprint basis; full traceability.
Agile Collaboration
Managed user stories, defects, and sprint tasks with fast turnarounds and constant clarifications.
End-to-End Documentation
Prepared test plans, release notes, workflow guides, and knowledge pages to provide clear visibility across teams.
UI/UX Validation
Conducted consistency checks of every interface against design mockups to reduce design-related defects
Results & Improvements
Tech Stack Used
Test Management
Xray
Project Tracking
Jira
Documentation
Confluence
Design Validation
Figma
Key Takeaway
QASmartz developed a structured, Agile, and design-aligned QA framework, with which the client was able to fast-track releases,
increase the stability of the platform, and enhance the research experience of global brand teams. Want to give your product’s quality a boost? Reach out to QASmartz
increase the stability of the platform, and enhance the research experience of global brand teams. Want to give your product’s quality a boost? Reach out to QASmartz
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Our Global Expertise at a Glance
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