How a Marine eCommerce Supplier Enhanced Quality, Accessibility, & Data Accuracy with QASmartz
Discover how QASmartz improved the digital quality, data accuracy, and user experience for a leading marine supplies eCommerce retailer that offers an extensive range of boat maintenance and hardware products.
Industry
Marine Supplies & eCommerce
Location
U.S.A
Deliverables
Functional, Automation, AI Chatbot, & Regression Testing, Accessibility Validation, Analytics Verification
Client Overview
The client is a successful e-retailer specializing in boating hardware, vessel maintenance supplies, epoxy resins, ignition components, and any other associated equipment used on boats. Their online platform maintains an enormous number of SKUs with extensive product categories catering to boat owners, professionals, and hobbyists throughout the USA.
Business Challenges
The retailer underwent frequent digital updates but lacked structured QA processes to keep the platform steady.
The key obstacle was:
The key obstacle was:
Lack of Documentation
Functional documentation was incoherent, so understanding workflows was difficult.
Also, testers had to rely on hands-on investigation and adaptive methods.
Further, validating Bloomreach personalization and
Google Tag Manager events added complexity.
Also, testers had to rely on hands-on investigation and adaptive methods.
Further, validating Bloomreach personalization and
Google Tag Manager events added complexity.
Our Comprehensive Solutions
QASmartz provided broad QA coverage across the platform, not just functional checks, but also accessibility,
analytics correctness, and SEO indicators.
analytics correctness, and SEO indicators.
Manual Functional & UI Testing
Performed full validation of new modules for Angular-based user journeys, product pages, checkout flow, and catalogue behaviors to ensure smooth user experience.
Automation Testing for Regression Cycles
Automation scripts using Selenium WebDriver were developed to help speed up regression cycles in maintaining platform stability during continuous upgrade cycles.
Accessibility Testing WCAG Compliance
PWA features ensure that people with disabilities can use the platform, ensuring keyboard navigation, ARIA attributes, screen reader support, & adherence to WCAG.
AI Chatbot Behavior Testing
The integrated Slack-based AI chatbot went through checks for intent accuracy, fallback handling, conversation paths, and general responsiveness.
Integration & Database Validation
Using SQL queries, we examined product data accuracy, pricing reflection, order records, and tracking attributes across the platform’s backend systems.
Personalization & Tracking Complexity
The platform depended heavily on Bloomreach for personalization & GTM for tracking. Both rely on dynamic behavior, so accuracy was checked at multiple stages.
3rd-Party Tool Verification
We also verified the integrations of third-party tools, such as Bazaarvoice reviews and SEO analytics.
Results & Achievements
Tech Stack Used
Automation & Functional Testing
Selenium, WebDriver
Database
SQL
Analytics & Integrations
Google Tag Manager, Bazaarvoice, Semrush
Cross‑Browser Testing
BrowserStack
Performance/Load Testing
JMeter
Key Takeaway
QASmartz helped the marine supplies retailer refine nearly every corner of its digital presence—from accessibility
and analytics to catalog behavior and regression readiness. With thorough QA processes in place,
the platform now runs more smoothly and gives shoppers a faster, friendlier, and more dependable experience.
Looking to strengthen your eCommerce platform with focused QA support? Reach out to QASmartz
and analytics to catalog behavior and regression readiness. With thorough QA processes in place,
the platform now runs more smoothly and gives shoppers a faster, friendlier, and more dependable experience.
Looking to strengthen your eCommerce platform with focused QA support? Reach out to QASmartz
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